Press Release

Boon Siew Honda Announces New Managing Director and Chief Executive Officer in Malaysia

2018-03-01

Penang , 1 March 2018 – Boon Siew Honda Sdn Bhd. today announced that Mr. Keiichi Yasuda will be succeeding Mr. Nobuhide Nagata as its Managing Director and Chief Executive Officer.

Keiichi Yasuda will assume the position of Managing Director and Chief Executive Officer at Boon Siew Honda Sdn Bhd. Mr. Yasuda is currently General Manager, Human Resource & Industrial Relations Division, Asian Honda Motor Co., Ltd.

Nobuhide Nagata , the current Managing Director and Chief Executive Officer at Boon Siew Honda are appointed to be General Manager, Corporate Planning Division, Corporate Planning Supervisory Unit at Honda Motor Co., Ltd. 
Responsibilities of Mr. Yasuda and Mr. Nagata’s as from April, 2018 are summarized as below.

  Name New Title Current Title
Keiichi Yasuda Managing Director 
Chief Executive Officer 
Boon Siew Honda Sdn Bhd
General Manager
Asian Honda Motor Co, Ltd
Nobuhide Nagata General Manager 
Corporate Planning Division 
Corporate Planning 
Supervisory Unit 
Honda Motor Co., Ltd
Managing Director
Chief Executive Officer
Boon Siew Honda Sdn Bhd