Penang , 1 March 2018 – Boon Siew Honda Sdn Bhd. today announced that Mr. Keiichi Yasuda will be succeeding Mr. Nobuhide Nagata as its Managing Director and Chief Executive Officer.
Keiichi Yasuda will assume the position of Managing Director and Chief Executive Officer at Boon Siew Honda Sdn Bhd. Mr. Yasuda is currently General Manager, Human Resource & Industrial Relations Division, Asian Honda Motor Co., Ltd.
Nobuhide Nagata , the current Managing Director and Chief Executive Officer at Boon Siew Honda are appointed to be General Manager, Corporate Planning Division, Corporate Planning Supervisory Unit at Honda Motor Co., Ltd.
Responsibilities of Mr. Yasuda and Mr. Nagata’s as from April, 2018 are summarized as below.
| Name | New Title | Current Title | |
 |
Keiichi Yasuda | Managing Director Chief Executive Officer Boon Siew Honda Sdn Bhd |
General Manager Asian Honda Motor Co, Ltd |
 |
Nobuhide Nagata | General Manager Corporate Planning Division Corporate Planning Supervisory Unit Honda Motor Co., Ltd |
Managing Director Chief Executive Officer Boon Siew Honda Sdn Bhd |
